On Online Repurchase Intentions: Antecedents and the Moderating Role of Switching Cost

[[abstract]]This study investigates the repeat purchase intention of experienced online buyers. In the research model, psychological contract violation is proposed as a formative second-order construct driven by distributive justice, procedural justice, interpersonal justice, and informational justice. Psychological contract violation is hypothesized to negatively affect satisfaction and trust in the online store, which in turn are hypothesized to positively affect repeat purchase intentions. Switching cost is hypothesized to negatively moderate the effects of satisfaction and trust on repeat purchase intention. Data collected from 162 of PChome's customers provide partial support for the research model. Results indicate that psychological contract violation is negatively associated with satisfaction and trust. Satisfaction is positively associated with buyers' repeat purchase intentions. A higher level of switching cost diminished satisfaction's effect on repeat purchase intention. Implications for theory and practice are discussed, and suggestions for future research are offered.[[incitationindex]]EI[[booktype]]紙本[[booktype]]電子

THE CENTRAL ROLE OF ENGAGEMENT AND SUBJECTIVE WELL-BEING IN VIRTUAL COMMUNITIES

Individuals’ willingness to help the virtual community (VC) and individual members are is known as a key to the survival and success of a virtual community. Prior research on has proposed that engagement plays a central role in online communities. Although researchers implicitly concur on the significance of happiness and satisfaction with online social life in the context of VC, the notion of subjective well-being itself remains relatively little understood in the information systems literature. We propose that subjective well-being is critical to active participation in online social environments. We will construct and test a framework that demonstrates how it powerfully explains members’ helping behaviors in VCs. In particular, our model predicts that subjective well-being will promote willingness to help the VC, while engagement will promote subjective well-being and willingness to help individual members. In addition, three types of social (community) identity (cognitive, evaluative and affective), psychological climate and social support will have direct or indirect effects on engagement and subjective well-being. We will test the proposed research model through the use of data collected from users of a professional virtual community dedicated to sharing knowledge about information technology

Driving Individuals’ Subjective Wellbeing in Virtual Communities through Interpersonal and Impersonal Mechanisms

In this study, we integrate different research streams—attachment, social identity, and organizational citizenship behavior—to have a better understanding of determinants of individual subjective wellbeing in the context of a virtual community (VC). Attachment is an emotion-laden, target-specific bond between a person and a specific object. Attachment is an important predictor of citizenship behavior, and therefore an important aspect to understand and to enhance in order to promote citizenship behavior. We identify two broad categories of virtual community citizenship behavior: citizenship behaviors directed toward benefitting other individuals (VCCBI), and citizenship behaviors directed toward benefitting the VC (VCCBC). We also identify two distinct attachments: emotional bonds among community members and emotional bonds to the community identity. This study proposes a dual attachment model in which subjective wellbeing is driven mainly by two mechanisms: (1) the interpersonal-based mechanism which relates common bond attachment to VCCBI and subjective wellbeing, and (2) the impersonal-based mechanism which relates common identity attachment to VCCBC and subjective wellbeing. In order to understand the two proposed mechanisms, the research model was tested with data collected from members of a VC

Exploring Online Double Deviation Effect from Psychological Contract Violation, Emotion, and Power Perspectives

Service recovery is a critical moment of truth in retaining customers and reinforcing customer relationships, and has been considered as an “Achilles\u27 heel” in online marketplaces. Poor service recoveries exacerbate the negative effects of the failure, producing a “double deviation” effect. The double deviation effect may arise from the seller’s power misuse and then dissolve the buyer-seller relationship (e.g., violate consumer psychological contract), elicit consumer negative emotions which lead to customer coping behaviors. This study links the theories of psychological contract violation (PCV), emotion, and coping from the power perspective to investigate the double deviation scenario in online auction marketplaces. Two moderators (perceived power and perceived consumer empowerment) are considered in our proposed model. Data collected from 190 consumers of one auction website provide support for the proposed model. The results shed light on what constitutes the determinants of consumer judgments while facing double deviation scenario and how consumers react to and cope with it in online marketplaces. Finally, implications and limitations are discussed in the last part of this paper. Available at: https://aisel.aisnet.org/pajais/vol6/iss1/4

Understanding Knowledge Sharing in Virtual Communities: An Integration of Expectancy Disconfirmation and Justice Theories

This paper integrates expectancy disconfirmation theory and justice theory to construct a model for investigating the motivations behind people’s knowledge sharing in open professional virtual communities. The study holds that three dimensions of positive disconfirmation (i.e., knowledge quality, self-worth, and social interaction), three dimensions of justice (i.e., distributive, procedural justice, and interactional), and playfulness will influence individuals’ satisfaction with knowledge sharing in open professional virtual communities. We also argue that playfulness and satisfaction can engender knowledge sharing continuance intention in such communities. Data collected from 270 members of one open professional virtual community provide support for the proposed model. The results help identifying the motivation underlying individuals’ knowledge sharing behavior. Implications for theory and practice and limitations are discussed

Integrating Third-party Applications and Information Systems Into the World Wide Web

In this paper we propose a conceptual architecture that integrates with both third-party applications and information systems. We believe that integrating information systems with the Web will go a long way toward making information systems more understandable. We also believe that integrating third-party applications with the Web will lessen the problem that users have to discard applications they use everyday to navigate and publish in the cyberspace

A Hypermedia Based Delphi Method System for the World Wide Web

We apply hypermedia objects – typed nodes, typed links, global/local viewers, annotation, guided tours, etc. to develop a general Delphi Method System for the Delphi team to execute a Delphi exercise. The hypermedia objects will enhance the Delphi Method, and allow users to access, create, and navigate the related information in the Delphi exercise. We also integrate the system into the WWW to increase its accessibility

ANTECEDENTS OF CITIZENSHIP BEHAVIORS IN OPEN PROFESSIONAL VIRTUAL COMMUNITIES

As with organizational development, citizenship behavior should be central to the development and success of open professional virtual communities (OPVC). An increasing literature emphasizes on predicting knowledge contribution behaviors in virtual communities from the extrinsic and intrinsic motivation or benefit perspectives. In line with the consumer behavior literature that distinguishes between hedonic and utilitarian shopping values, we classify these motivations or benefits of knowledge sharing into either hedonic or utilitarian. We propose and test a theoretical model in which hedonic value and utilitarian value are operationalized as formative second-order constructs and examine their effects on members’ satisfaction with sharing knowledge and citizenship behaviors in an open professional virtual community. Data collected from 428 members of one OPVC provide support for the proposed model. The results help understanding how utilitarian value and hedonic value differ in their relationships with satisfaction and VCCB of knowledge contributors. Implications for theory and practice and limitations are discussed